Doom scrolling : to spend excessive time online scrolling through news or other content that makes one feel sad, anxious, angry, etc.
I created a website to reflect on the notion of doomscrolling by playing off the word DOOm to reference MF DOOm, the supa villain. On this site i created an absurdly tall apartment building skyscraper.
Each floor of the building has 3 windows. as the user scrolls, the action lines in the background create the feeling of repelling down the building. The objective is to find DOOM
After enough scrolling eventually the user will come across open windows. When hovered over these windows further the narrative of world building I wanted to create with this site.
when hovering over the window the user is met with dialogue from familiar characters in the doom meta, each with their own commentary on the possible location of the masked super villain, doom.
Eventually when you reach the floor level of the building you’ll catch a slight glimpse of doom with a few more doom meta references. For the more internet savvy viewers this is not your final experience.